Queen Tea Logo

Queen Tea

As I was creating the Queen Tea logo, I had the idea of a simple, calming yet noticeable image for the company.  This logo can be viewed clearly in almost any size; on a billboard, business cards, labels, etc.  Thus, making this logo easy to manage for the company's products.

Every color has its purpose in the logo.  The tea cup has a yellow, cream color.  This color is calming, meaning purity.  The idea of purity in the logo represents the purity of the tea; the consumers are having pure tea.  Many tea lovers like the idea of pure and organic in their tea.  The crown is black, so it has a strong contrast against the cream yellow cup.  The color black means elegance.  The company's products and image has an elegant approach.  This isn't some ordinary tea shop, this is Queen Tea.  The crown deserves an elegant yet simple color, like black.  For the green tea leafs in the center, representing the "T" in Tea the other tea leaf in the bottom right corner, representing the "Q" in Queen with a deep, smooth green.  This green tone represents nature, harmony and freshness.  The consumers will perceive this tea as natural, good quality tea.  This green also contrasts well against the black and yellow it has in its background.

The logo's shape is direct and simplistic.  The tea cup is clearly shown, already having the tea leaf at the bottom right corner gives the consumers the message that it is a tea cup.  The crown in the center shows dominance over the logo.  Its black and bold elegance can be related to the Queen of England. Considering England is one the most well known tea consumers worldwide.  In the center of the crown, the green, bold T made of tea leafs is part of what dominates the logo.  It stands on the crown, like it showing power over tea.  The tea leaf in the bottom right corner gives an organic shift to the tea cup and so the logo itself.  

I find this logo to have a good representation of the company's concept.  Elegant, calming and natural.