If one looks closely, one can see all of Toyota's name letters incorporated in the logo. Ever since a friend showed this to me, I just loved it. I can also see headlights or wheels in the name's TOYOT. The logo has such simple, flowing lines that connect and form a well connected shape. A circle can resemble completion, connection, trust. The logo is easily recognizable from afar. The metallic effect gives it a modern, mechanic look and looks exactly the same when used on the automobile. The red name calls the attention and is clearly read from great distances. The font is clean and clear, Since the name is short and simple, thus memorable.
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Another logo that caught my attention due to its smart design is Burger King's logo.
The logo makes me want to get a burger every time I see it. The logo has a pronounced burger shape, with bright red words and a happy toned yellow. It demonstrates how the burger shape is bigger than the buns, giving the illusion of a thick, juicy waiting to be eaten. The buns have a sort of shine, giving the logo depth and volume. The blue line surrounding the words can represent speed, continuity. Like Nike's logo, it can be viewed as a "swoosh!". This gives the impression of fast service. The font is clear and connected with the logo, it is an important part of it. The colors work well together, having effective negative space between each colorful element, making the words and art flow together. The yellow and red are also very well known for their food significance, giving the consumers an appetite. They also call the attention from afar, if the consumer is driving or walking, the Burger King logo can be seen clearly any time of the day.
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Beats by Dr. Dre logo has become a famous music icon within the last couple of years.
What makes this logo so useful is that its design is very flexible. The company keeps producing and creating newer headphones with different colors and themes. The logo fits great with any change they make to the headphones, it is an adaptable logo. In any color or theme, the logo is still clear and recognizable. The consumers can also edit the colors and design, without it harming or making the logo less visible. The logo itself has the same shape of the headphones. It can also be viewed as a musical note. The "b", standing for "beats" has always been recognizable and has a simplistic, modern design to the product.
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The Crocs logo is another one that has always been recognizable, since it first started.
Crocs shoe brand target all audiences, but mainly children. Since the shoes are mostly made out of lasting plastic representing tough, crocodile skin, children would use it more for their young adventures. The logo has a smiling crocodile, with a young smirk and wide open eyes. The crocodile itself looks young but with rough skin, skin that can go through anything, which is the product's intention. The contrast the white crocodile gives the black, circular background makes it clear from far distances. As opposed to if the crocodile were black with a white, circular background. The name Crocs is playful and fun to say. Children and their parents can remember it easily. The font is a little similar to Crayola's logo font. Filling, circular, clear and has a young feel to it.
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DoubleTree is a Hilton chain, spread all over the world and I have always appreciated its traditional and classy design.
DoubleTree has two beautifully designed trees incorporated into the D's vertical line. The tree trunks resemble a "II", referencing to the "Double". The logo contains two fonts. The word "DoubleTree" has its own, in a way separating it from "Hilton". Even though it is a Hilton branch, it has its own identity and brand. Fun fact: people remember it for the delicious complimentary cookies, having a DoubleTree special recipe. While Hilton keeps its own identity with its iconic font. The logo works together while also having different, separate elements. The art is what represents it, the name brands it, then Hilton claims it.
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